The impact of CSR on corporate reputation perceptions of the public—A configurational multi‐time,multi‐source perspective

This study investigates the connection between corporate social responsibility (CSR) and corporate reputation among the public using fuzzy set qualitative comparative analysis (fsQCA). To examine complex processes underlying the reactions of this influential stakeholder group, hypotheses are drawn from the category diagnosticity approach. Thereby, a psychological model of perceived (im)morality is transferred to the CSR context. In line with these hypotheses, positive/negative CSR activities influence reputation in the expected directions (H1a, b), while the effects of specific configurations of CSR activities reveal an asymmetry suggesting a negativity bias (H2). Further analyses confirm that positive effects require a consistent positive performance regarding prior reputations (H3a) and the aggregated CSR activities of several previous years (H3b, c). Moreover, the relevant patterns vary between industries (H4). The present study thus contributes to CSR research by investigating a powerful but hitherto understudied stakeholder group through a category diagnosticity lens combined with a configurational approach to analysis.     

Innovation in the bioeconomy – dynamics of biorefinery innovation networks

The bioeconomy has become a central concept in many strategies for future economic development, emphasising an increasing need for collaboration across industries and sectors for innovation. This paper unpacks aspects of collaboration in the bioeconomy by looking at the development of innovation networks for biorefinery technologies from 2004 to 2014 based on innovation project data from Swedish public funding agencies using a stochastic actor-oriented model for network analysis. The analysis shows that although the network grew significantly during the time period, indicating an increasing interest in biorefinery technology innovation, inter-sectoral collaboration is not favoured over intra-sectoral collaboration. As is known from previous work on social networks trust-building is a key driver for collaboration, as actors tend to form collaborations with previous partners or indirectly connected partners, creating clustered networks.     

金砖国家新开发银行环境和社会安全保障政策的创新性分析

为改善借款方的长期整体发展效果,金砖国家新开发银行对其环境和社会安全保障政策框架进行了大胆创新,着力推进借款方"本国体系"的使用和建设。传统多边开发银行的环境和社会安全保障政策往往采取施加于所有借款方国家法律之上"一刀切"的方式,但难以取得理想的发展效果,其主要原因有:无法影响非多边开发银行资助项目;条件过于僵化,导致部分借款方转而求助于其他融资选项;给借款方造成沉重的时间和费用负担。"本国体系"有效克服了上述难题,但也存在相应挑战。为应对挑战,未来金砖国家新开发银行推进借款国"本国体系"的努力方向是:为本国体系预设一个最低标准;逐步有序而非一步到位地推进本国体系;切实加大对借款方的技术援助。     

Spatial movement patterns among intra-destinations using social network analysis

To explore popularly visited tourist locations, travel movement patterns, and movement points, this study collected samples of 321 Chinese tourists and 337 Japanese tourists who were visiting major tourist destinations in Seoul and its vicinity in South Korea. Results of analyzing movement patterns showed that Japanese tourists tend to be clustered around popular attractions, whereas Chinese tourists tend to spread over a larger area of attractions. Some specific shopping and amusement attractions were the locations most popularly visited by both groups. The start points and end points in the two groups’ itineraries were dissimilar overall, even though their patterns were similar in regard to major preferred tourist attractions. Thus, the findings of this study have the potential to contribute to understanding spatial mobility in a tourism destination through tracking tourists’ movement patterns.     

The equity impacts of bus rapid transit: A review of the evidence and implications for sustainable transport

The paper offers an analysis of empirical evidence on the equity impacts of operational Bus Rapid Transit (BRT) systems in the Global South. The focus is on vertical equity, i.e. whether BRT systems achieve progressive benefits for poorer segments of the population. Findings from Africa, Asia, and Latin America all suggest that BRT does offer significant benefits to low-income groups, in terms of travel time and cost savings, access enhancement, and safety and health benefits. However benefits are often skewed toward medium-income users and thus less progressive than they might be. Two primary reasons for this are insufficient spatial coverage and inappropriate fare policies. While many features of BRT potentially allow it to deliver pro-poor outcomes, such outcomes only materialize if BRT implementers pay specific and sustained attention to equity. The paper identifies key issues that need to be addressed to steer BRT implementation toward more socially sustainable outcomes—including better integration with other transit, paratransit, and nonmotorized transport services, and with the housing sector.     

Corporate social responsibility and competitive advantage: A developing country perspective

Corporate social responsibility (CSR) has attracted wider research interests over recent decades. While some studies have examined the impact of CSR activities on firm competitive advantage (CA), the findings so far remain contradictory. Moreover, the role of export orientation, firm strategy, and structure on the association between CSR and CA has not been explicitly examined. Thus, the purpose of this study is to examine the moderating role of export orientation, firm strategy, structure, and firm size on the association between CSR and CA. Using a sample of 179 responses from management staff in organizations across five sectors in a developing country context of Ghana, the study found positive effects of CSR on CA. The study contributes to the resource‐based view (RBV) scholarship by confirming the important complementary effect of export orientation and organizational structure as important resources and capabilities on the CSR–competitiveness relationship. However, no evidence of a moderating effect of firm strategy, or firm size on the CSR–CA relationship was found. These findings are instructive, impactful, and enrich the existing literature on CSR and strategy. Implications for theory and practice are also discussed.     

The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments

Brands are constantly competing for user attention on Facebook and are trying to encourage fans to share, click ‘like’, and comment their posts. Yet, it remains unclear what content strategies are successful at encouraging those behaviors. Noting that the effectiveness of brand content strategies still remains an uncharted research area, this study adopts a discovery-oriented approach and employs workshops, quantitative content analysis, and episodic interviews, to link desired user responses (namely clicks share, ‘like’, and comment) to brand content strategies. This study reveals that customer-centric content strategies are the most effective at encouraging user responses. Managers can use provided recommendations to engage their customers by adopting content strategies that result in desired behavioral reactions.     

国内外社会资本与旅游研究文献综述

社会资本包含集体社会资本和个体社会资本。通过对Elsevier，Springer link和CNKI等平台上的文献进行梳理发现：在旅游领域，社会资本理论研究主要集中于集体和个体社会资本对旅游发展影响以及旅游对目的地社会资本影响等方面，研究呈现出内容上集中于社会资本对旅游的影响，方法上以案例分析为主的特点，当前仍存在不足，并提出今后研究的趋势，为以旅游创新助力乡村振兴，关注特色小镇发展模式，促进文化旅游可持续等，更好地运用社会资本理论来解释和解决旅游活动中的现象和问题，促进旅游业可持续发展。     

Cause-Brand Community: Toward Consumer Citizenship

Brand communities have been proven to be successful with commercial brands. However, a review of the literature indicated that brand community has not been studied in charity organizations. To shed light on this issue, a qualitative research was conducted among stakeholders of an internationally well-known charity organization using three different techniques: in-depth interviews, netnography, and nonparticipant observation at the charity’s brandfest. The results suggest that cause-brand communities exist, sharing the same elements of commercial-brand communities, but the two have some unique characteristics, such as the existence of different stakeholders and small communities that demonstrate an extreme commitment, the promotion of consumer citizenship among them, and the lack of oppositional brand loyalty. A cause-brand community has important managerial implications as it helps build the charity’s brand equity; at the same time, a well-known brand supports the construction of the brand community.     

Relative-to-rival corporate philanthropy,product market competitiveness,and stakeholders

Unlike most of the literature that examines the relationship between corporate philanthropy and financial performance, this study investigates the mechanisms through which corporate socially responsible behaviors produce financial outcomes. We propose that corporate philanthropy improves corporate competitiveness by eliciting positive responses from stakeholders, who assess a firm’s philanthropic contribution in relation to its rivals to determine what level of support they wish to provide to the firm. We predict that a firm’s philanthropy relative to its rivals has a positive effect on its product market competitiveness, and that this positive effect is moderated by three conditions that influence stakeholder response: stakeholder attention to philanthropy, its perceived legitimacy, and expectations of corporate giving. Our predictions are generally supported by our analyses. Overall, this paper shows that strategic philanthropy has a quantitative dimension, and firms obtain the market competitiveness associated with corporate philanthropy by integrating their rivals’ positions into their decision making.